Though I try to stay away from posting about Apple news but today Apple officially entered the cloud arena. So I thought it would be worth mentioning. To put it in simple words, with iCloud, Apple has given you the ability to keep your iPad, iPhone and your Mac all in sync. So basically you can take a picture on your phone and have it available on your iPad/Mac right away. Of course there is more you can do with that and pictures just happen to be one of the things. Once you take a picture, it gets saved in iCloud and it then gets pushed to your Mac/iPad etc. One thing that I think is note worthy is the availability of cloud storage APIs which will enable developers to create applications that would leverage Apple’s cloud. This will give the users/developers endless possibilities and will be a good way to put Apple’s cloud to test.
I specifically like the iTunes Match feature. I like it because that feature alone tells me a lot about Apple as a company and where its headed. Not everyone purchases music from iTunes, some rip CDs and some live on the edgy torrent world. Knowing it will only upset customers if they can’t leverage iCloud for non-iTunes purchased music, Apple took a very interesting route. So if you have music that hasn’t been purchased via iTunes, Apple will scan your library and add its 256 kbps version to your iCloud library for you to download it to other devices. Nice aye? And if you happen to have any music that is not available in iTunes, you can simply upload it to iCloud and it will be available to the other devices you own. All this for $24.99/year. Not bad at all, very competitive indeed. What I like is that Apple figured out a way to make money from customers by providing them with a service that they didn’t have before. They could have upset everyone and their brothers and forced users to re-purchase the music via iTunes. But I am glad that Apple gets it.
The picture, doc syncing etc between your devices is all free by the way. As of now only the iTunes portion is available, and with iOS5 and the release of OS X Lion, iCloud will come to life.
Again, I don’t usually post about Apple news, if I start doing that, this blog will take an interesting turn. I thought this was worth posting and a few minutes of my time. After all the talk, Apple has now entered the cloud world.